Our Services
Competitive and Audience Reporting
Knowing what your competitors are doing is critical to maintaining your edge in business, helping you to make better decisions. For advertisers, knowing how best to allocate your media dollars and reach your target audience is more important in today's environment than ever before.
Competitive intelligence and audience reporting will give you that edge, including — but not limited to — the following:
- An in-depth understanding of the media landscape.
- Identify new players in your sector, as well as key industry and economic trends.
- Understand advertising spend trends and creative messaging across media channels, across competitors.
Bring our experience to bear for you. We offer:
- Domestic and international competitive reporting and lite analytics at whatever frequency you prefer: monthly, quarterly, annually, and weekly, as well.
- Data supplier comparisons and contract negotiations.
- Data visualization — a picture really is worth a thousand words! Let us bring your data to life in PowerPoint, Slides, Omniscope, Tableau, Power BI, etc.
Data Cleansing, Classification, and Harmonization
We know how important accurate data is when making business decisions, especially when allocating your media budget. Working with incorrect or missing data will lead to poor — and costly — decisions. Let us take the heavy lifting off your plate and prepare the data with an attention to detail that will ensure data quality, eliminating obstacles you don't even know are there.
We bring 20+ years of expertise in:
- Cleaning, classifying, and harmonizing data to provide consistency in reporting:
- Ensuring uniformity in naming for geographies, time periods, media types, application of weighting factors, etc.
- Creating the proper taxonomy and applying harmonization rules for client-specific advertiser, brand, product, category, and other classifications.
- Merging disparate datasets from different, or sometimes the same, data providers.
- Performing QA checks throughout the process, including:
- Regular gap analyses to confirm you have what was requested, what is needed and that nothing is missing.
- Annual market analysis, confirming your competitive set is still the right one for your needs.
- Research and troubleshooting.
- Methodology and training materials.
Should you prefer to manage the process yourselves, we can also train your team in best practices for working with data and automating ongoing data processing for efficiency.
International Competitive Reporting Management
International competitive is our specialty!
As an existing or emerging global brand, you need to know what is happening in the international arena, but you may not know how to get there. Which countries? Which providers to use? What about the competitive set? Let us take the guesswork out of your international competitive reporting needs.
Whether you are an advertising brand or an agency, we can provide all facets of this important service:
- Data acquisition can be a time consuming and confusing process. Let us manage this on your behalf. We know the data providers and can negotiate the vendor contracts for you, ensuring you get the best prices as we know how much the data should cost.
- Leverage our Data Cleansing, Classification, and Harmonization data preparation service for consistent reporting across geographies. This is critical because every country has their own taxonomy and classification structure, not to mention methodology. We will work with you to tailor this specifically for your business.
- Our reporting services deliver a complete view of the competitive media landscape, identifying emerging competitors, as well as economic and key industry trends. This full picture arms you with the right information to properly allocate your media dollars.